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The Profit Handbook by 5K
  1. 1Offering›
  2. 2Prospect›
  3. 3Magnets›
  4. 4Conversion›
  5. 5Channels›
  6. 6Action Plan
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  1. 1OfferingWhich offering is the most profitable one to grow?
  2. 2ProspectWho is the most profitable customer for that offering?
  3. 3MagnetsWhat would make that buyer want to hear from you?
  4. 4ConversionHow many of those prospects become leads, and then sales?
  5. 5ChannelsWhere does that buyer pay attention, at a cost that pays back?
  6. 6Action PlanHow do you turn it all into one plan, and grow what works without losing margin?
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Every page on The Profit Handbook, grouped the way the site is: where to start, the six ProfitPaths® steps in order, and every question we answer under the step it belongs to.

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The six ProfitPaths® steps

  • Step 1: IMPACT Offering
  • Step 2: IMPACT Prospect
  • Step 3: Prospect Magnets
  • Step 4: Prospect-to-Lead Conversion
  • Step 5: Channel Selection
  • Step 6: Marketing Action Plan (MAP)

Questions by step

Step 1: IMPACT Offering

  • What Is a Good Profit Margin for a Product?

Step 2: IMPACT Prospect

  • How Do You Calculate the Profitability of a Customer?
  • How Do You Generate High-Quality Leads?
  • How Do You Segment B2B Customers?

Step 4: Prospect-to-Lead Conversion

  • How Do You Follow Up With Sales Leads?
  • What Is a Good Lead Conversion Rate?

Step 5: Channel Selection

  • Are Google Ads Worth It?
  • Are LinkedIn Ads Worth It?
  • How Do You Calculate Break-Even ROAS?
  • How Do You Calculate Customer Acquisition Cost?
  • How Much Does SEO Cost?
  • What Is a Good ROAS?

Step 6: Marketing Action Plan (MAP)

  • How Do You Measure Digital Marketing ROI?
  • How Much Should a Company Spend on Marketing?
  • When Should You Hire a Marketing Agency?

This site

  • All questions
  • Brand files
The Profit Handbook by 5K

Free growth advice from 5K that traces every decision back to profit, written for owners and executives who would rather fix the cause of stalled growth than chase the symptoms.

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The six ProfitPaths® steps

  1. 1 IMPACT Offering
  2. 2 IMPACT Prospect
  3. 3 Prospect Magnets
  4. 4 Prospect-to-Lead Conversion
  5. 5 Channel Selection
  6. 6 Marketing Action Plan (MAP)

This site

  • Start here
  • All questions
  • Brand files
  • Site map
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  • Contact coming soon

The Profit Handbook is published by 5K (opens in a new tab), a growth agency in Lancaster, Pennsylvania. ProfitPaths® is a registered trademark of 5K, and the growth method 5K uses with every client. Everything here is free to read.

© 2026 Conklin Media, LLC (dba 5K.co). The Profit Handbook is a 5K publication.