Questions we answer

Straight answers to the questions owners and executives ask about growth and profit.

Each answer starts with a short rule you can apply, then works through the next questions and an example. They're grouped by the six ProfitPaths® steps below, in the order the steps build on each other.

Newest answers

1 IMPACT Offering: Which offering is the most profitable one to grow?

2 IMPACT Prospect: Who is the most profitable customer for that offering?

4 Prospect-to-Lead Conversion: How many of those prospects become leads, and then sales?

5 Channel Selection: Where does that buyer pay attention, at a cost that pays back?

6 Marketing Action Plan (MAP): How do you turn it all into one plan, and grow what works without losing margin?